Author: Mike Sutherland

Marketing and Sales Alignment – Bridging the Gap

It’s no secret that divides can sometimes exist between departments. Marketing and sales departments are great examples, as even though the two often share a common goal, each tends to operate in a silo. The gap between marketing and sales needs to be bridged, however, as collaboration is essential to getting the results both teams […]

Selling Smarter: 4 Sales Tips

There are times in every salesperson’s career when we find ourselves just “going through the motions.”  We’ve all followed certain sales processes and strategies during our career and have been successful, so why change?  There’s no doubt it’s hard to argue with success but it’s good practice to take a timeout every once in a […]

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