About Groove

Groove’s rise to being the #1 sales engagement platform on G2 was pretty fast, but it didn’t happen overnight. It took a lot of hard work and determination from two Google sales pros who saw an incredible opportunity to improve enterprise sales.

Our Story

Back in 2012, Chris and Austin were enjoying highly successful sales careers at Google. The company had just pushed past $50 billion in sales with no signs of stopping. The two friends had both rose through the ranks, led teams of sales reps, and were outperforming their goals.

However, there was a problem.

While their reps were successful, Chris and Austin were frustrated when they saw how much time their sales reps and account managers were spending on menial and time-consuming tasks like conducting research, scheduling calls, and logging activities. Additionally, as revenue team leaders, they didn’t have the level of control or insight they needed to maximize productivity and effectiveness.

Not ones to accept the status quo, these two budding entrepreneurs left lucrative careers at Google and committed themselves to developing a solution that was flexible and powerful enough to provide value across entire revenue teams - from SDRs, AEs, and CSMs to Sales Operations, Marketing, and Leadership.

Groove’s sales engagement platform was officially launched in 2014 and was quickly adopted by enterprise heavyweights like Google and Uber. Today, Groove is helping more than 500 leading brands increase productivity by as much as 10X – and we’re just getting started.

Our Mission

Groove’s mission is to help teams become masters of their craft.

Our Values

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Care More

We foster a culture of empathy and transparency to ensure that we’re always adding value and putting the needs of customers and teams first.

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Team Over Self

Empowering teams is key to our success. Groove employees check their egos at the door to help others achieve team goals and mutual success.

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Enjoy the Journey

While grit and curiosity drive us to achieve the best solution to every challenge, we also bring a positive outlook to everything we do.