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Groove Named One of the Highest-Rated Customers’ Choice Providers for North America in the 2020 Gartner Peer Insights ‘Voice of the Customer’: Sales Force Automation Report

Gartner Peer Insights

Gartner just published its December 2020 Gartner Peer Insights ‘Voice of the Customer’: Sales Force Automation report, and we are pleased to share that Groove is one of the Highest-Rated Customers’ Choice Providers for North America. Rated 4.7 out of 5 based on peer-sourced reviews from the IT community, Groove shares its high rating with HubSpot Sales Hub and is the only sales engagement platform included in the 2020 Gartner Peer Insights report for the Sales Force Automation category .


The Gartner report puts Groove in what we consider good company, as we share the North America Sales Force Automation Customers’ Choice distinction with Hubspot, Oracle, and Salesforce.

Groove’s inclusion alongside the leading CRMs makes a lot of sense, as our sales engagement platform extends the power of Salesforce by automating workflows, accelerating sales productivity, and increasing the value of an enterprise’s investment in sales force automation.

By acting as a seamless engagement layer, Groove plays an important role in helping its customers accelerate Salesforce adoption across sales, account management, marketing, and other customer-facing teams. In short, CRM platforms are only valuable to a company if employees use them, and that’s one of the big challenges that Groove’s Salesforce-native platform is solving for our customers.

Jason Shinn, chief information officer for Enterprise Bank, underscores the impact Groove can have on an organization’s investment in Salesforce:

“Groove is more than a sales engagement platform, it’s an informational bridge between the Salesforce and Google ecosystems. With Groove, our sales teams can access real-time account history and update Salesforce without leaving their inboxes, which saves them time and increases their effectiveness.”

Gartner Peer Insights was created to help organizations choose enterprise IT solutions with confidence. The Customers’ Choice for Sales Force Automation distinction recognizes vendors in this market by verified end-user professionals, taking into account both the number of reviews and the overall user ratings. Gartner ensures a fair evaluation by maintaining rigorous criteria for recognizing vendors with a high customer satisfaction rate.

Want to see how Groove can help your organization maximize the value of your Salesforce implementation? Request a demo.

About Gartner Peer Insights

Gartner Peer Insights is an online platform of ratings and reviews of IT software and services that are written and read by IT professionals and technology decision-makers. The goal is to help IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective, unbiased feedback from their customers. Gartner Peer Insights includes more than 350,000 verified reviews in more than 340 markets. For more information, please visit www.gartner.com/reviews/home.

Required Disclaimer:

The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

G2 Fall 2021 Grid Report for Sales Engagement

G2 Sales Engagement Software Report

Learn why Groove is leading the pack, and how the top providers are ranked across several criteria, including user satisfaction and G2’s proprietary Relationship Index/Momentum Grid®.

Download Report

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