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Groove Wins the 2020 SalesTech Innovation Award from MarTech Breakthrough

The Closer | Martech Breakthrough Award

On Wednesday, MarTech Breakthrough announced Groove as the winner of its 2020 SalesTech Innovation Award. The third-annual Martech Breakthrough Awards program recognized Groove for driving innovation in the sales engagement category with a Salesforce-native platform that was built to meet needs of full-cycle sellers vs. the SDR use cases focused on by traditional providers.

Designed to recognize innovation, the MarTech Breakthrough Awards are selected by an expert panel of judges representing a mix of technical, business, academic and marketing expertise within the industry. Each submission is analyzed, evaluated, and scored based on six criteria: innovation, performance, ease of use, functionality, value, and impact. More than 2,750 submissions were evaluated in the third-annual Martech Breakthrough Awards.

This award comes on the heels of Groove receiving the second highest Current Offering score in Forrester’s first-ever The Forrester Wave™: Sales Engagement, Q3 2020. The report highlights Groove’s focus on full-cycle sellers, stating: “The platform is designed for full-cycle reps and has a UI that can adapt to role, division, team, and other unique requirements.” The report also states that “Groove is an ideal fit for global companies that want platform customization and a high-touch customer experience.”

Focus on Account Executives & Full-Cycle Sellers

Unlike sales engagement platforms like Outreach or SalesLoft that were built to support a prospecting use case, Groove was built to support entire revenue teams – from sales leaders, AEs, SDRs, and full-cycle sellers to account management leaders and CSMs. Today, more than 50,000 users use Groove at some of the world’s largest and fastest-growing companies, including Google, Uber, and Capital One.

By automating non-sales activities, reps are able to spend more time building relationships and generating revenue. On average, Groove gives revenue teams 20% of their time back to focus on higher-value activities.

Revenue Team Benefits

  • Save time and increase productivity by automating CRM data entry, meeting scheduling, opportunity updating and email/call logging

  • Empower reps to have more impactful 1:1 conversations by surfacing valuable CRM data wherever they work (Inbox, LinkedIn, etc.)

  • Automate sales campaigns in a highly personalized way, using email, phone calls, video and social media to increase meaningful connections

  • Provide sales leadership with real-time visibility into their daily sales activities and performance

Salesforce-Native Architecture

Groove’s decision to build its platform with native Salesforce integration sets it apart from competitors, thanks to easier administration, more accurate reporting, and lower compliance risks. Unlike competitors that sync to a secondary database, Groove enables its customers to maintain Salesforce as their system of record, which is essential for meeting the strict security and compliance standards for highly regulated industries like financial services.

The following are just some of the ways that different teams benefit from Groove’s native Salesforce integration:

System Administrator Benefits

  • No sync errors and 90% reduction in administration overhead

  • Custom Salesforce configurations are instantly reflected without remapping

  • Easily configured to meet the complex requirements of different divisions and organizations within an enterprise

Security & Compliance Officer Benefits

  • Salesforce remains database of record; Sensitive Pii is not stored in a third-party database

  • Lower compliance risk for the GDPR, CCPA, and other global privacy laws

Revenue Leadership Benefits

  • More accurate reporting and forecasting with real-time Salesforce data

  • Real-time visibility into activities and performance metrics

  • Cross-functional workflows to align Sales, Marketing and Customer Success

Do you want to get Groove’s award-winning technology working for you? Request a demo!

G2 Fall 2021 Grid Report for Sales Engagement

G2 Sales Engagement Software Report

Learn why Groove is leading the pack, and how the top providers are ranked across several criteria, including user satisfaction and G2’s proprietary Relationship Index/Momentum Grid®.

Download Report

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