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It’s time to sell like it’s 2024

The Closer | four ways for B2B sales orgs to supercharge their hybrid sales

It’s time to sell like it’s 2024

What’s going to happen in 2024? Will Tesla owners post tweets to unlock their cars? Will the Paris Olympics switch to a virtual e-games format? We’re not sure about those things, but any seller not in a hybrid role, will surely be in one by 2024. According to McKinsey and Co., hybrid will be the dominant sales strategy in two short years. What does that mean for revenue teams? McKinsey recommends four ways for B2B sales orgs to supercharge their hybrid sales. Learn all about the roles that agility, insight, technology, and talent will play in the new B2B hybrid sales world order. Of course, if Elon Musk decides to buy out every sales team, all of this is subject to change.

Selling sustainability

From dramatic fights to “Burgers and Botox” parties, it’s very clear that the glamorous luxury property realtors of Selling Sunset aren’t saving the world. However, what if your organization wants to? Sustainability has become a huge corporate trend, and more organizations are trying to do their part to make a positive impact on the planet. How does B2B sales come into all of this? Forrester principal analyst Anne Slough recommends three ways that sales can support a company’s sustainability efforts. These tips may not be as entertaining as the drama that unfolds on Selling Sunset, but their impact will be far less fleeting.

A Qualified success

Winning tickets to the Cats musical remake. Coming in first in a hotdog eating contest. Sometimes, it can be difficult to tell if something is a success or not. If you’re wondering what a qualified success looks like, look no farther than, well, Qualified’s success. This week, pipeline generation platform provider Qualified announced a $95M Series C round of funding. Like Groove, Qualified took a Salesforce-native approach to their platform that is paying off handsomely. Revenue is up 400% year over year, and net customer retention is at 150%. That kind of winnings is truly the cat’s pajamas.


The Closer | Mike Guerchon has joined Groove as Senior Vice President of People.Onward and upward

It takes two to tango. But one HR exec can help you grow your company by leaps and bounds. This is why we are so excited that Mike Guerchon has joined Groove as Senior Vice President of People. Mike is an accomplished HR executive with over 25 years of experience building high-performing teams at fast-growing start-ups and global public companies. That’s good news for Groove, because we’re growing fast, and Mike will play a big role in helping us scale our hiring while keeping our culture Groovy as we grow. Following his lead, we will waltz to the moon!


The Closer | How to secure the extremely important, fragile trust of your future customersReady to listen?

Sneaking out past midnight? That’s an easy way for a high schooler to lose the trust of their parents. Not listening intently? That’s an easy way for a salesperson to lose the trust of their prospective client. While this one might feel obvious, there are plenty of more subtle ways that a salesperson can damage their trustworthiness. The more that a potential customer is putting at risk to finalize a deal, the more confidence they’ll need in their sales rep to know that they’re making the right choice. If you need a refresher on how to secure the extremely important, fragile trust of your future customers, LinkedIn has some helpful tips. No pressure.


Everyone wants to get more bang for their buck. But sometimes the “bang” is already there, and you don’t even realize it – like finding out your silk shirt isn’t dry clean only. Take Salesforce, for example. Even with the largest market share of any Sales CRM, its full breadth of capabilities go unnoticed by most salespeople. Don’t be one of these Slack-ers (yes, pun intended). Read the latest Salesforce Ben article on the 10 Salesforce features all sales managers need to stay in the game. Salesforce will feel like a buy-one-get-one deal.

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G2 Sales Engagement Software Report Spring 2022

G2 Sales Engagement Software Report

Learn why Groove is leading the pack, and how the top providers are ranked across several criteria, including user satisfaction and placement in G2’s proprietary Grid® Report.

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