Sales Engagement to Optimize the Field! A Beyond Sales Development Podcast
There is a common myth among account executives and full-cycle sellers that only SDRs will benefit from using sales engagement platforms. The idea is that relationship-based sellers aren’t blasting out lots of emails so they don’t need automation. Unfortunately, this out-dated belief is holding sellers back from reaching their full potential – and crushing their number.
Whereas most sales engagement platforms were built to help SDRs prospect at scale, Groove was designed to meet the needs of full-cycle sellers, entire revenue teams, and complex enterprise environments. To better understand how Groove is different, sales technology futurist, author, and B2B sales consultant Justin Michael interviewed Groove VP of Marketing Kristin Hersant for Tenbound’s Beyond Sales Development Podcast. The lively conversation provides helpful insights about Groove and the role that sales engagement platforms play in making AEs and field reps be more productive, personalized, and ultimately successful.
Listen to the podcast for the full conversation and subscribe to Tenbound’s Beyond Sales Development Podcast to be notified of future episodes.