July 27, 2023
The B2B tech landscape is full of tools designed to make the lives of sales and marketing professionals easier. This article will go over the difference between sales engagement and marketing automation platforms and why should you invest in both....
July 24, 2023
In today's competitive business landscape, revenue leaders are constantly searching for innovative strategies to propel revenue growth. One approach that has gained considerable recognition is creating an integrated Go-to-Market (GTM) engine. ...
June 29, 2023
In today's dynamic business environment, understanding your potential prospects and their unique behaviors, interests, and needs is vital for effective outreach, segmentation, prioritization, and personalization. ...
May 12, 2023
In today's data-driven world, visibility of sales performance data is crucial for revenue leaders to make informed decisions and accelerate revenue growth. Data visibility is no longer a nice-to-have for revenue leaders. Inaccessible, unreliable, or incomplete data can create a dangerous situation where the blind lead the blind. ...
May 3, 2023
Last week, Groove partner and Fractional RevOps Advisor & Founder at Activate the Magic, Jacki Leahy, went on the Sell Better Daily Sales Show by JB Sales to discuss proven discovery questions processes experts use to drive deals forward and keep their pipeline filled with profitable opportunities....
November 21, 2022
In light of all the "return to the office" buzz, it's natural to wonder what it means for remote and hybrid sales. 71% of B2B buyers prefer to work remotely, and Gartner predicts that 80% of all sales interactions will be digital by 2025. In other words, you can't take your foot off the gas when accelerating your B2B remote selling strategies. ...
