< Back to the Blog

How the cool kids close deals in a pandemic


How the cool kids close deals in a pandemic

These are not normal times. Outside sales is now an oxymoron. From boardrooms to Zoom rooms, deals are still getting closed, and Business Insider interviewed four sales leaders to find out what’s working and what’s not. Hurry up and be patient. It’s time to play the long game.

It turns out data does help make good decisions

Data-driven decision making sounds cool. There’s probably a business book on your shelf that you’ve been meaning to read about it. Fortunately for us, Gartner analyst Dave Egloff has packaged up three tidy tips for making sales decisions that are heavy on “data” and light on “gut.”



You don’t see a lot of people bragging about coming in 740, but when it refers to Groove’s placement in the Inc. 5000 List of the Fastest Growing Private Companies in America, we thought it was worth bringing up. We’re honored to have been recognized by Inc. and look forward to accelerating our growth in the years ahead.

Sales people are more likely to use Salesforce when they don’t know they’re using it

The Closer | September 18 | Aquent Case study

What do you do when your reps refuse to use Salesforce? Implement technology that gives them superpowers and keeps Salesforce automatically up to date in the background. That’s what the world’s largest marketing and creative staffing firm Aquent did. By bringing Salesforce data into their inbox, calendar, and workflows, Aquent got 90% of its reps (unwittingly) using Salesforce on a daily basis.


Will the real sales engagement platform please stand up

The closer | Sept 18 | Definitive guide

There are 35 vendors on G2’s Grid for Sales Engagement, and some look pretty similar and others look way different. So, deep down inside, what is a sales engagement platform, and why do they exist? We asked a panel of seven dentists this question, and they had no idea, so then we did some more research and came up with “The Definitive Guide to Sales Engagement Platforms.” You’re welcome.

You have to R-E-S-P-E-C-T the AA-ISP virtual sales summit

What do you get when you bring together a bunch of top-notch sales leaders together to share their hard-won insights with the inside sales faithful? You get smarter. You can say a lot of bad things about COVID, but it’s ability to turn a 2-day in-person extravaganza into a free virtual event for the masses is a silver lining. The event concluded this week, but don’t let that stop you from watching the sessions on-demand. Register for free access.

Congratulations. You’ve reached the end.

We love that you’ve made it to our blog to read The Closer, but if you fill in this high-tech newsletter subscription form we’ll send the next issue straight to your inbox. Also, if you like what you see here, be sure to follow Groove on LinkedIn and Twitter. You’ll be glad you did.

G2 Fall 2021 Grid Report for Sales Engagement

G2 Sales Engagement Software Report

Learn why Groove is leading the pack, and how the top providers are ranked across several criteria, including user satisfaction and G2’s proprietary Relationship Index/Momentum Grid®.

Download Report

Sign up for The Closer, our weekly newsletter

If you love coffee and crushing your number, join the elite group of subscribers who are upping their sales game with a weekly round-up of news from the frontlines for the sales industry.