Sales Engagement Platform
Multi-Channel Campaign Automation
Engage every prospect, nurture every lead, and respond to every inquiry. Easily create automated multi-step, multi-channel Flows that allow your reps to scale in a personalized and relevant way.
“Automating administrative or lower-value tasks with sales engagement automation accounts for 65% of the benefits achieved through sales engagement modernization.”
Automated Flows
Create multi-step, multi-channel campaigns that can be personalized using any field or attribute in Salesforce.
- Set-up multi-step Flows across email, calls, SMS, and more
- Execute flow actions directly from within Gmail, Microsoft 365, or Salesforce
- Use Templates to communicate with multiple accounts at once, re-using high-performing content
- Automatically add contacts to different flows, update opportunities, and conduct other automated workflows using Automated Actions
A/B Testing
Identify which Flows work best and which need fine-tuning with easy-to-use A/B testing.
- Conduct tests across templates and subject lines
- Test multiple template variations in one test
- See engagement metrics at both the account and individual level
- View detailed analytics and Flow performance for all A/B tests
Speed to Lead
Significantly boost your meeting rates by reducing your speed-to-lead down to seconds.
- Automatically import new leads into a Flow to immediately respond with highly personalized touches
- Account Inferred Status enables you to automatically change Lead Status when a meeting is booked is booked
“In the first 90 days of using Groove, our AEs saw a double-digit increase in meetings set, which translated into more than $3 million in pipeline.”