Sales Engagement Platform
Native Salesforce Integration
Groove serves as an engagement layer on top of Salesforce, eliminating the need to map fields or sync between two systems. Your sensitive and proprietary data remains secure and in the system of record, Salesforce.
“Groove is more than a sales engagement platform, it’s an
informational bridge between the Salesforce and Google ecosystems.
With Groove, our sales teams can access real-time account
history and update Salesforce without leaving their inboxes,
which saves them time and increases their effectiveness.”
Groove’s sales engagement platform is built using a Salesforce managed package, which offers many advantages over other sales engagement platforms who sync data from your CRM system to their own platform.
Native SEP Integration with Salesforce
- Ensure accurate reporting and forecasting with real-time data
- Maintain Salesforce as your database of record
- Eliminate sync errors and data latency
- Map to custom fields, objects and workflows
- Reduce administrative overhead by as much as 90%
- Avoid API surges that push you over your Salesforce limits
- Lower compliance risk for GDPR, CCPA, and other global privacy laws