Categorized in Best Practices

The Definitive Guide to Sales Engagement Platforms

While adoption of sales engagement platforms has risen among revenue organizations in recent years, the concept of sales engagement is as old as selling itself. At its core, sales engagement describes the various interactions that sellers have with prospects and customers along the buyer’s journey. Whether it’s over the phone, via email, or in-person, each successful touchpoint moves the buyer closer and closer to converting into a customer.

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7 Tips for Using Email Cadence Software

There’s a lot of emphasis on email cadence software when it comes to boosting sales, but some more significant considerations should be driving that decision. Without fully understanding the technology and research behind email cadence software, you’re unlikely to maximize the efficiency of email in uncovering leads, nurturing opportunities, and closing deals....