Categorized in Best Practices

The Definitive Guide to Sales Engagement Platforms

While adoption of sales engagement platforms has risen among revenue organizations in recent years, the concept of sales engagement is as old as selling itself. At its core, sales engagement describes the various interactions that sellers have with prospects and customers along the buyer’s journey. Whether it’s over the phone, via email, or in-person, each successful touchpoint moves the buyer closer and closer to converting into a customer.