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Groove Named a Strong Performer in The Forrester Wave™: Sales Engagement, Q3 2020

Independent research firm finds Groove “an ideal fit for global companies that want platform customization and a high-touch customer experience.”

Forrester Research has named Groove a Strong Performer in The Forrester Wave™: Sales Engagement, Q3 2020. Groove was among the select companies that Forrester invited to participate in the evaluation, which is an independent assessment of the top vendors in the market. The independent research firm’s report gave Groove the second-highest Current Offering score of all vendors included in the evaluation.

According to the report, “Groove’s 92% renewal rate is among the highest in the industry, and its average of 88 licenses per customer account is nearly three times that of category leaders. Its architecture eliminates data latency and sync errors and supports customized workflows. The platform is designed for full-cycle reps and has a UI that can adapt to role, division, team, and other unique requirements.” The report also states that “Groove is an ideal fit for global companies that want platform customization and a high-touch customer experience.”

In this evaluation, Groove received the highest possible scores in the Workflows, Service and Support, and User Experience – interface criteria as well as the second highest score in the Current Offering category. Groove was also the only Strong Performer to receive the highest possible score in the execution roadmap criterion, along with the two Leaders.

“When my co-founder and I originally came up with the idea for Groove, we were both managing sales teams at Google,” said Chris Rothstein, co-founder and CEO of Groove. “We designed and built a platform to meet the complex needs of multinational organizations and have since grown the platform to support some of the largest deployments in the sales engagement category as a result, including Google, Uber, and Capital One. We are honored that Forrester Research has recognized Groove as an ‘ideal fit for global companies that want platform customization and a high-touch customer experience.’”

Because Groove is native to Salesforce, the platform offers inherent customization, usability, data integrity, and security benefits that make it easy to drive adoption across different types of sellers. Groove can also be tailored to support industry-specific workflows and integrates seamlessly with other Salesforce native software providers.

Get your complimentary copy of The Forrester Wave™: Sales Engagement, Q3 2020 for many additional insights on the market and the top providers.

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