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Groove’s Seismic Integration Empowers Reps to Deliver Personalized Content at Every Stage of the Buyer’s Journey

Groove and Seismic Partnership

Groove’s new seamless integration with Seismic provides revenue teams with a powerful solution for building lasting relationships, remotely or in-person.


In today’s increasingly digital and remote B2B sales environment, this integrated solution bridges a critical gap between the point of engagement and Salesforce that helps companies quickly realize time-to-value, without a heavy lift from their IT or application development teams. And easing the transition to remote selling is critical. Gartner’s 2020 Future of Sales research projects that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.

Groove and Seismic customers can use this integration to deliver relevant, approved, compliant content through a single, easy-to-use interface. By providing seamless access to content in Seismic, this integration empowers reps to easily send valuable sales enablement materials from within their daily workflows, including Google Workspace, Microsoft 365, and the Groove App.

Integration Benefits

Here are just of a few of the benefits of using Groove and Seismic together:

  • Add Seismic content to Groove templateStreamline Workflows: Access all relevant content and CRM data in one place, eliminating the back and forth between systems.
  • Increase Customer Satisfaction: Quickly build repeatable email templates, giving reps time to focus on nurturing relationships and delivering on client requirements.
  • Make Informed Decisions: Combine Groove’s engagement and account insights with Seismic’s content performance data for comprehensive intelligence on every deal.

“We’re very excited about using Groove and Seismic together to streamline how our revenue team delivers value to our customers and prospects,” said Kishen Mistry, Director of Global Sales Strategy and Technology at TIBCO. “Enabling our sellers to access Seismic content within their Groove workflows will be a huge productivity boost, resulting in a better sales experience for everyone.”

Groove and Seismic share a customer-first approach in helping revenue teams engage their clients in a customized, data-driven, and scalable way while maintaining high compliance standards. Seismic’s sales enablement capabilities empower teams to build stronger connections with dynamic, tailored sales and marketing content. Groove makes these capabilities more accessible and powerful with easy-to-use sales engagement features that enable companies to realize the promise of their CRM investment in a digital-first world.

“Revenue teams need to embrace digital transformation to engage the ‘everywhere customer,’ and Groove’s new Seismic integration provides reps with the integrated platform that they need to do so in an efficient and measurable way,” said Tehsin Daya, Head of Partnerships for Groove. “It’s never been easier to engage prospects and customers with the most relevant content at the right time.”

“Personalization is no longer a nice-to-have, but rather is an expectation from customers in today’s digital-first B2B sales environment,” said Preseetha Pettigrew, Seismic Global Vice President, Strategic Alliances. “This integration with Groove streamlines the seller workflow, allowing frontline teams to focus on nurturing relationships and deliver greater value to clients. I look forward to seeing how our joint customers benefit from this partnership.”

Want to learn how Groove and Seismic can help you deliver personalized content at every stage of the buyer’s journey? Request a demo today!

G2 Fall 2021 Grid Report for Sales Engagement

G2 Sales Engagement Software Report

Learn why Groove is leading the pack, and how the top providers are ranked across several criteria, including user satisfaction and G2’s proprietary Relationship Index/Momentum Grid®.

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