< Back to the Blog

Rolling out the red carpet for sales tech

The Closer | Gartner - Five Ways to Increase Sales Technology Adoption

Rolling out the red carpet for sales tech

The limo pulls up to the red carpet, the door begins to open, and the crowd goes wild amongst a flurry of camera flashes. You may never get the paparazzi to show up for your next sales tech roll-out, but there are things you can do to create a level of excitement and interest to help maximize adoption. Like a commercial in your favorite TV show, sales reps often view new sales tech as an annoying interruption from their main focus – selling. Not to worry, though. Gartner senior director analyst Dan Gottlieb has come up with five seller-centric ways to increase sales technology. It’s time to give sales tech the star-treatment it deserves.

Pumpkin-spice up your sales planning

Fall is in the air – and so are pumpkin-spice lattes, pumpkin-spice cookies, and, yes, pumpkin-spice Spam®. Of course, fall is also a great time of year to spice up your 2023 sales planning. Unfortunately, the return to normalcy that we all crave doesn’t seem to be on the horizon. That means that any plans you make for 2023 will need to be flexible. Because the scariest thing this Halloween won’t be a trick or treater at your door, it will be inflation, supply chain issues, and global unrest. If you’d like some help, Gartner senior director analyst Tyler Huguley has five recommendations for developing adaptable 2023 sales plans in today’s tumultuous selling environment. So grab some pumpkin-spice nachos for fortitude and start planning!


Deep Sales

“The ‘always be closing’ mantra doesn’t leave a lot of wiggle room for opening opportunities.” “If you can’t sell yourself on the idea that everyone is in sales, are you in sales?” These may be deep sales thoughts, but they have nothing to do with “deep sales.” If this is the first you’re hearing about deep sales, there’s a good reason. LinkedIn just introduced the concept last week in a PR blitz that included ads in the Wall Street Journal. While you might be tempted to dismiss the term as a marketing stunt, the idea of deep sales as the antidote to shallow selling is a compelling one. Learn why LinkedIn is going all in on deep sales, and how the principles behind it can help you sell better in a more complex, chaotic, and oversubscribed world.



The Closer | Leader in the Forrester Wave, Sales Engagement Platforms, Q3 2022

Top Dogs

It feels pretty great to be a top dog. Especially in sales engagement. Earlier this week, Groove was named a leader in The Forrester Wave™: Sales Engagement Platforms, Q3 2022, an independent evaluation of 13 leading providers. Out of all vendors evaluated for this report, Groove is the only leader that is native to Salesforce. We also received the highest possible scores in twenty criteria. We may be one of the top dogs of enterprise sales engagement, but unlike the popular clique in Mean Girls, you can sit with us.


The Closer | 5 Sales Hacks From Dreamforce You Need To Know

Sales hackers

The iconic Dreamforce conference took place last week in San Francisco – but you already knew that, unless, of course, you live under a rock. Understandably, wifi doesn’t work well under rocks, and the big ones can be hard to move, so we have got you covered with some sales takeaways. Although 2022 was struck by an economic downturn, sellers couldn’t stop selling, they had to figure out how to do more with less. If increasing productivity without increasing costs sounds like a Catch-22, Salesforce is arguing otherwise. The Salesforce blog examines the five sales hacks from Dreamforce you need to know. Spoiler alert, living under a rock isn’t a great sales strategy.

To plan or not to plan?

Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” This quote has been mentioned again and again in workplace meetings, leadership workshops, and even personal development seminars. So why do humans tend to forgo this repeated advice? Because, frankly (pun intended), planning takes time, and we all seem to not have enough of it. But, what if we told you that planning your sales opp can turn you into a winner? RAIN Group put together the six elements of a sales opportunity plan to keep you on top of your game. Get out a pen and paper, you’re going to want to take notes.

Congratulations. You’ve reached the end.

We love that you came all the way to our blog to read The Closer, but there’s an easier way to stay informed. If you fill in this high-tech newsletter subscription form, we’ll send the next issue straight to your inbox.

If you can’t wait until the next issue to hear from Groove, you can always follow us on  LinkedIn and Twitter.

G2 Fall 2022 Grid Report - Sales Engagement Software

G2 Sales Engagement Software Report

Learn why Groove is leading the pack, and how the top providers are ranked across several criteria, including user satisfaction and placement in G2’s proprietary Grid® Report.

Download Report

Sign up for The Closer, our weekly newsletter

If you love coffee and crushing your number, join the elite group of subscribers who are upping their sales game with a weekly round-up of news from the frontlines for the sales industry.