Meet our robot overlords

INDUSTRY NEWS

Meet our robot overlords

Pretty soon, the office water cooler talk could be replaced with robots discussing the latest algorithms. Why? Salesforce is bringing its Einstein AI technology to Slack to help automate tasks, streamline workflows, and improve communication. With personalized recommendations and access to predictive analytics, employees will no longer need to use their brains, leaving more time for napping on the job. However, there is a concern that employees may become too reliant on Einstein and will start asking it for life advice, like whether they should marry their co-worker or adopt a cactus as a pet. Don’t believe us? 90% of this was written by ChatGPT. Learn how Salesforce is integrating ChatGPT with Slack over at Fortune.

Obsession

Intense. Unforgettable. Provocative. No, we’re not talking about your last sales meeting. That’s a definition of obsession…by the perfume marketers over at Calvin Klein. If you want B2B buyers to be attracted to what you’re selling, you’re better off dabbing on a bit of Customer Obsession. According to Forrester VP and Group Director Srividya Sridharan, the best way to grow revenue, profit, and customer retention is with a customer-obsessed growth engine. By focusing on creating value for your customers, you create a welcoming environment where trust wafts through the air like the alluring aromas of sandalwood, spicy amber, and revenue.

IN THE GROOVE

In the news

Extra! Extra! Read all about it! “In the Groove” should be changed to “In the News” because that’s exactly where Groove has been lately! Last week, we told you about Groove Plays, a revolutionary new capability for sales leaders to make their strategy actionable. But, don’t just take our word for how awesome this new capability will be, hear it from Michael Levy of GZ Consulting. After we briefed him on  Groove Plays and our vision for Connected Sales Execution, Michael shared his thoughts in great detail on the GZ blog.

#Winning

If you have learned anything from “The Closer” by now, it’s that we win – a lot. This week, Groove made Inc. Magazine’s 2023 Inc. 5000 Regionals: Pacific list for the third year in a row. They key to making it on this prestigious list? Throughout the economic uncertainty of the past few years, we have remained focused on delivering value to revenue leaders with a powerful, yet easy-to-use sales engagement platform that fits seamlessly into their reps’ existing workflows. We have amazing customers, and we wouldn’t be on this list without them. Learn more about our placement on our blog. Now, that is what we call #winning!

LEARN SOMETHING NEW

Is AI taking over?

ChatGPT seems like it can answer even life’s most complicated questions – see “what is love?”. If you are worried about AI taking over your job, don’t fret, the technology isn’t quite there yet. However, utilizing AI like ChatGPT can help you excel at work – see article above about Salesforce. Ali Payani at Forbes breaks down how to embrace the future and revolutionize marketing and sales with AI. From writing creative cold emails to increasing lead generation, this article is chock-full of tips on how to make your work life easier.

SKOs and…school?

Sales kickoffs shouldn’t make your team feel like they’re back in a lecture hall falling asleep to a professor rambling on about economics. SKOs don’t have to be boring. Like in school, improving attendance and participation is all about getting creative with the delivery. A successful hybrid sales kickoff playbook should incorporate varying your content delivery methods, crowdsourcing subject matter experts, and including interactive activities. With these tips from Selling Power, you can be sure to prevent anyone from falling asleep.

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