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The Closer

Converged and confused

February 26, 2021
INDUSTRY NEWS Converged and confused When it comes to movies, Dazed and Confused launched the career of Matthew McConaughey and gained widespread acclaim as one of the finest teen comedies ever made. When it comes to SalesTech, “converged” and “...
The Closer

Any way you want it, that’s the way you need it

February 19, 2021
INDUSTRY NEWS Any way you want it, that’s the way you need it Journey was more renowned for filling arenas than sales strategy, but their rock anthem “Any Way You Want It” provides excellent advice for how sellers should view the buyer’s journey. ...
The Closer

Salesforce embraces remote possibilities

February 12, 2021
INDUSTRY NEWS Salesforce embraces remote possibilities We could plan on being back in the office by spring 2021, experts said. No later than late summer, they corrected themselves a few months later. Now there are whispers that many companies won’t be ...