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Converged and confused

INDUSTRY NEWS Converged and confused When it comes to movies, Dazed and Confused launched the career of Matthew McConaughey and gained widespread acclaim as one of the finest teen comedies ever made. When it comes to SalesTech, “converged” and “...

Any way you want it, that’s the way you need it

INDUSTRY NEWS Any way you want it, that’s the way you need it Journey was more renowned for filling arenas than sales strategy, but their rock anthem “Any Way You Want It” provides excellent advice for how sellers should view the buyer’s journey. ...

Salesforce embraces remote possibilities

INDUSTRY NEWS Salesforce embraces remote possibilities We could plan on being back in the office by spring 2021, experts said. No later than late summer, they corrected themselves a few months later. Now there are whispers that many companies won’t be ...