Groove Sales Engagement Platform

Groove was built from the ground-up to help revenue teams foster more productive and profitable relationships with prospects and customers. Everything about Groove is centered around improving efficiency, getting actionable insights, and driving revenue.

Account Page

The most comprehensive and flexible sales engagement platform in the market today, Groove can be configured to meet the needs of every organization, division, or team – from sales leaders, AEs, SDRs and sales opps to account management leaders and CSMs.

Email & Calendar Integration

With Groove, switching between Salesforce and your email or calendar apps is a thing of the past.

Groove gives you more time to close deals by eliminating all the tedious logging and updates – syncing all of your activity automatically with Salesforce. Even better, our native integration eliminates latency so Salesforce is never out of date.

Email Integration

Key Features

Email Sync - Automatically log inbound and outbound emails to Salesforce to ensure that account activity is always up-to-date. Easily control which emails are synced and which aren’t.

Calendar Sync - Automatically recognize and sync meetings from your calendar to Salesforce, including custom SFDC field values. Sync only the meetings you want or push them all to Salesforce - its fully customizable by user or by team.

Custom Data Collection - Get better insights into how your team spends their time. With Groove, you'll know things like how much time they're spending on demos versus support calls, or how many emails are cold prospecting emails versus answering questions about pricing.


Groove Flow let’s you create custom multi-step campaigns that help reps and account managers send personalized emails and make informed phone calls at scale. Automate out the drudgery and deliver the right message at the right time — every time.


Key Features

Automated Flows - Create multi-step, multi-channel campaigns that can be personalized using any field or attribute in Salesforce. Highly personalized touches can be executed same-day.

Analytics - Easily identify which Flows are working and which need some fine-tuning. Users can see engagement metrics at both the account and individual level.

Workspaces - Teams can use Workspaces to collaborate on account lists in real-time. Share top-performing strategies, campaigns, and content with the team, standardize on best practices, and quickly get new users up-to-speed.

Speed to Lead - Automatically import new leads into a flow and reduce speed to lead to seconds, significantly boosting your meeting rates.


Connecting with more prospects and accounts is the only way to boost revenue and customer support. Groove’s Dialer helps you close more deals by eliminating manual tasks and making reps and account managers more strategic and better informed.

Call Analytics

Key Features

Click-to-Call - Start any call from Gmail, Outlook, Salesforce, or Flow with our built-in dialer. Say “goodbye” to manual dialing and wrong numbers.

Local Presence Calling - Have all your calls come from numbers with area codes that your prospects will recognize — and boost your connect rates by more than 50%.

SMS - Send relevant SMS messages directly from your computer for maximum efficiency and receive real-time notifications of incoming messages. No need to log the conversation in Salesforce - Groove does it automatically for you.

Auto-Call Logging - Automatically sync data from Dialer directly into the contact history in Salesforce. Groove even prompts you to add the call outcome and any notes to make your records more accurate and valuable.

Voicemail Drop - Save time by not having to verbally leave voicemails when cold calling. Automatically drop a recorded message into their voicemail box and move onto the next call.

Performance Tracking and Analytics

The only way to improve outcomes is by knowing what’s working and what’s not. Groove gives you and your team valuable insights into the quality and quantity of your prospecting so you can identify areas of opportunity and improvement.

Performance Tracking Analytics

Key Features

Activity Log - Get real-time insights into all sales and account management activities as they are completed, including calls, emails, and tasks.

Template Performance - Track the performance of any template, whether it's an email or call script. Share successful templates with everyone, and fine-tune templates that are underperforming.

Call Stats - Identify which days of the week and times of the day give your team the highest connect rates.

Account-Based Engagement - See account-level engagement and drill down to individual response rate.

Accurate Salesforce Reporting - Groove captures 3x the activities of competing platforms. Because Groove is native to Salesforce, there is no data latency and Salesforce reporting is always accurate.